Video Escaping the Pesticide Trap: Non-Pesticide Management for Agricultural Pests (Andhra Pradesh, India)

The economics of addiction can be summed up in a few words: Sell a product that makes buyers need it more. Cotton farmers in Andhra Pradesh had descended into a seemingly hopeless abyss of escalating pesticide dependence and debt. Suicides were becoming common. “Non-Pesticide Management” was the tipping point that brought health and hope to the farmers in Punukula village. Thousands of villages are now embarking on the same path.